Nike Air Raid, 1992
“That X strap was about strapping up to go into battle, because you’re going to get knocked around the frickin’ cage and you need to strap yourself in.”- Tinker Hatfield
Blame the yellow sticky. It took a small paper note to instigate the most hardwearing Nike shoe to date. Delivered from the very top, it was less a request and more of an instruction — make a shoe for outdoor basketball. That meant now. With Tinker Hatfield sketching and fellow designer Mark Smith deployed to New York the following day to capture the look and mood of the city’s concrete battlegrounds, it became clear that this was a completely different game. This was where big league heroes could be humbled by local legends. That ‘X’ arrived at a moment when knowledge of self and roughneck aesthetics united. Through sheer coincidence, movements converged and a bubbling culture spilled into the Nike Air Raid’s DNA almost unconsciously.
Article and Photo via: Nike Inc